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New study

Name the study and set up its choice set. Attributes and levels come next, in 01 Structure, and you can change all of this there later.

Experiment type

Generic alternatives (Alternative A, B, …) that differ only in their attribute levels, as in most route or product choices.

Between 2 and 6. You can add more later.

A no-choice or status quo alternative shown in every choice task.

Studies

Studies are saved in this browser. Download a study as a project file to keep a copy, share it or move it to another computer.

Drop a .utilitylab.json file here to open it as a new study.